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Customer Behavior Analytics
Actionable Insight
Now you can increase revenue and customer satisfaction with more effective offers, content, support and equipment by leveraging insight into your customers' network activity.

Ventraq Customer Behavior Analytics is the only solution that quickly leverages the analysis of huge volumes of data generated by customer and network activity to identify specific opportunities for increased revenue, customer support and more effective network and equipment management.

The results have led communication service providers toward delivering a better customer experience, more focused content and greater network performance.

Leveraging Behavior
Thanks to the power, flexibility and scalability of the 10e BIAS platform, Ventraq Customer Behavior Analytics synthesizes any volume of subscriber and handset usage and usage-related data to deliver a suite of focused insights:
  • Identify poorly performing handsets and bolster customer satisfaction with proactive replacement plans
  • Uncover links between successful programs and service offerings with particular handsets in order to promulgate handset usage of that type (and negotiate better rates from equipment manufacturers)
  • Develop subgroups of like-minded customers for more focused, relevant offers and content resulting in higher ARPU and customer satisfaction
  • Target services to those users with handsets likely to adopt them
  • Target future marketing efforts by leveraging ARPU-by-handset analyses
  • Negotiate better with handset equipment manufacturers by uncovering which handsets are not working well with specific network elements as well as overall call failure terminations
  • Improve customer support by accurately providing customer service with which handset the subscriber is using, as well as improved real-time support with CDR search

On Demand Insight
Using the highly flexible Ventraq Customer Behavior Analytics dashboard and its drill-down capabilities, users anywhere within the enterprise will have access to:

  • Daily (regardless of volume) and historical analyses of handsets, network elements and subscribers
  • Insight into voice, data, and value added services
  • Hierarchical analyses: single handset, subscriber, service, market or group

Your Behavior
Whether its users are within your Network Engineering, Finance, or Marketing group, the reports and insights from Ventraq Customer Behavior Analytics are immediate and significant.

Contact us to learn how our revolutionary solution can guide your ability to enhance services, equipment performance and overall customer satisfaction.

 
 
Newsflash:
  • Ventraq Named as Key Vendor in Customer Experience Management in Yankee Group Study
  • New Metrics Tool from Teradata and Ventraq Gives Carriers The Edge in Identifying Issues that Cause Customer Dissatisfaction
  • Ventraq Wins Policy Management Patent
  • Teradata and Ventraq Partner to Provide Front- and Back-Office Analytics for Telecommunications Industry
  • US Army says “Aloha” to Ventraq with TMS Project
  • Ventraq brings on Sandeep Mathur as Director, Product Line Management, Mediation
  
Unleash the power in your data

NEW! Customer Behavior Analytics

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